Friday, July 06, 2007

Transumers: The Experience vs. The Item

There's a new buzzword for consumers out there called 'Transumers'. Transumers are the people who favor experiences instead of items.

These are the people who, like myself, would rather spend $100 on a good meal than $100 on a shirt.

A cute way of putting it is that transumers collect memories instead of stuff - which is exactly what our couples at TheBigDay do all the time by listing experiences on their registries.

These registries are some examples and are full of awesome experiences. The honeymoon registry provides opportunities for a couple to create wonderful memories that they'll have forever...long after the china has chipped and the blender has broken.

For more on 'transumers', check out Transumers: A Life of Experiences



Post a Comment

<< Home